Friend Theory is Re-Branding and we want you to get involved in the process!

Some of you reading this will have been following Friend Theory from its humble beginnings, some of you might have heard of us and some of you might have no clue who we are, what we do, or what we stand for. 

Regardless of who you are, let me explain why we started Friend Theory in the first place, how we believe it’s going to make an impact in people’s lives, and why we want you to get involved in the re-branding process. Read more …

Social Capital Theory: The Driving Force of Friend Theory

Friend Theory was alive before the company came into existence.

Of course, the technology, the collective community, and the movement have all developed over the past year and a half. But, one of the driving forces in Friend Theory has been around for thousands of years. This force is the human instinct to build relationships and help people. It is a living, breathing aspect of our world.

This concept is called Social Capital Theory. Read more …

A Friend Theory Interview: Climbing Connections

Adventure can bring you closer to people. Going for hikes, surfing, rock climbing, and camping are all things we love to enjoy with others. We’ve been hearing from you and from our Friend Theory ambassadors and one thing is clear: we are all seeking more authentic human interactions. In a world that is more connected than ever, how can we differentiate and find connections with likeminded people. Let’s use technology to bring us closer to each other.

We spoke to Laura Bero, a recent graduate of at the University of WI – Madison about her experience building friendships through climbing.

Read more …