Social Capital Theory: The Driving Force of Friend Theory

Friend Theory was alive before the company came into existence.

Of course, the technology, the collective community, and the movement have all developed over the past year and a half. But, one of the driving forces in Friend Theory has been around for thousands of years. This force is the human instinct to build relationships and help people. It is a living, breathing aspect of our world.

This concept is called Social Capital Theory. Read more …

A Friend Theory Interview: Climbing Connections

Adventure can bring you closer to people. Going for hikes, surfing, rock climbing, and camping are all things we love to enjoy with others. We’ve been hearing from you and from our Friend Theory ambassadors and one thing is clear: we are all seeking more authentic human interactions. In a world that is more connected than ever, how can we differentiate and find connections with likeminded people. Let’s use technology to bring us closer to each other.

We spoke to Laura Bero, a recent graduate of at the University of WI – Madison about her experience building friendships through climbing.

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East to West: U.S. Road Trip with the Help of Friend Theory

Have you road tripped across a country before? Or driven in a car for more than 5 hours? If you have, you know how amazing it feels to put the windows down, snitch some pumpkin seeds and crush a few podcasts. You also may know how stressful and pricey finding accommodation can be. Or how someone’s guidance and recommendations are gold.

Road trips are the theme of the summer. And we want to make the hardest parts easier.

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Friend Theory Is Helping to Make A Zero Budget Euro Trip Possible!

We have some inspiring news to share. So often we hear that money, money, money, is a major limitation to travel.

“You are so lucky you can afford to travel…”

“I could never afford to go there…”

Stop with the nonsense. We want to help you break down this limitation. Friend Theory photographer, videographer, and world traveler, Semmy Deuren, is doing just this. He is embarking on a challenge this summer: A Zero Budget Euro Trip. Here is what you need to know and how you can get involved!

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