Was the club legit? Absolutely not. It was just an ice breaker with the students around us so we could pitch them the Friend Theory concept.
First of all, let’s expose you this problem:
Let’s say you are a new startup, hence people do not really know about your company. Furthermore, you’ve got no money to spend on marketing to get the word out, and guess what? You’re about to launch the first version of your product and you know that the platform is awesome, but it doesn’t matter how great your product is if people don’t know about it.
What would you do?
I know. It’s not easy. Nowadays, any traditional marketing channel, well actually, ANY marketing channel will cost you money. That’s why it’s so important to think outside the box when you’re an entrepreneur, and do whatever you have do to keep moving your startup forward – and that’s exactly what the Friend Theory team did yesterday.
We asked ourselves how can reach travelers with low budgets to sign up to Friend Theory?
University Students. At the beginning of each semester, university students get involved in clubs & societies that they are interested in, and they are keen to sign up to anything, so we needed to be part of the Orientation Week. It’s where our target market is, and we would be able to reach it, for free.
There was a little problem though – Friend Theory is not a University club. In fact, none of us are students anymore, so we are technically not allowed to be part of it. But hey, as I said before – you gotta do whatever you gotta do to make it happen, so we founded a university club anyway:
The ‘Travel Club’.
Was the club legit? Absolutely not. It was just an ice breaker with the students around us so we could pitch them the Friend Theory concept, and get them stoked about it so they would register their email to sign up.
Unfortunately, as a clandestine club, we didn’t have a fancy stall, not even a proper sign. Due to the lack of visual items we had at our disposal (we only had a cardboard, two straw hats and two flags from Hawaii and Europe that we randomly found at home), we needed to carefully select a good spot.
We had to be based somewhere next to a noisy club, so we could basically leverage on the club’s attraction power and quickly redirect the people interested in that club to our spot. The Surf club was definitely our best bet for this. By far, the most notorious, loud and attractive club of the university, especially for international students.
We arrived to campus around 11am and I was honestly not sure how long we were going to last. I was expecting to be kicked out at anytime, but hey, we just had to try.
So, was it worth it?
Within 3 hours, we got to interact with hundreds of people from our target market. We were overwhelmed by how well the Friend Theory concept was received and the excitement of everyone that realized the potential of our idea. We listened to awesome feedback and ideas from them, and of course, we grew our email waiting list x10 (Wohohooo!)
At the end of the day, if you have no resources you have to think outside the box, you have to get heavily involved & always have fun doing it!
Haven’t registered yet – signup here
What would you do if you had no money to promote your project? 🤔We infiltrated orientation week & created a clandestine club at university called the "Travel Club". Thanks to everyone that came to see us & signed up! Help spread the stoke #FriendTheory #ItsHappening
Publié par Friend Theory sur jeudi 22 février 2018